December Issue 3 2011

KFC Friday Notice Board

Issue 3: December 2011

International Trade Fairs and Special Flower Days

Dates Event Place, Country
14-18 December KISAN, India’s largest agri trade show Pune, India
15-18 December Eurasia Istanbul, Turkey


11-12 January FloraHolland Winter Fair Aalsmeer, The Netherlands
24-27 January IPM, International Trade Fair for Plants Essen, Germany
21-23 February Salon du Végétal Angers, France

Special Flower Days


vent / Holiday


December ’11
21 Jewish Hanuka Israel, USA
23 Emperor’s Birthday Japan
24 Christmas Eve
25 Christmas
26 Independence Day Slovenia
31 New Year’s Eve
January ’12
1 New Year 2012
2 Epiphany France
2 Berchtolds Day Switzerland
2 – 6 Bank Holiday Ukraine
6 Epiphany Austria, Finland, Germany, Greece, Italy, Poland, Romania, Slovak Republic, Slovenia, Spain, Sweden, Switzerland
7 Orthodox Christmas Russia, Ukraine
7 St. John Romania
9 Coming of Ages Day Japan
14 Queen Margrethe II’s 50 Year’s Anniversary Denmark
14 Orthodox New Year Russia, Ukraine
16 Martin Luther King Day USA
21 Birthday of princess Ingrid Alexandra Norway
21 Grandmothers Day Poland
22 Grandfathers Day Poland
February ‘12
2 Groundhog Day USA

Brand Kenya Board organize a Country branding workshop

The Brand Kenya Board organized a country branding workshop for Marketing and communication managers of state corporations and other Kenyan companies on 14th December 2011 at the Kenya Institute of Administration (KIA) to create awareness on the role of Corporations in the implementation of the Kenya Brand Master Plan an promoting the country’s image.

Brand Kenya Board was formed in March 2008 with a mandate to ensure that an integrated national brand is created, harnessed and sustained in the long term in order to build national identity and pride in every Kenyan. Pursuant to this mandate, the legal notice spells out two guiding principle objectives of the Board. These are:

–          Coordinate initiatives for marketing the country to maximize efficiency

–          Create n maintain the Kenya brand to identify n distinguish Kenyan product, services and concept.

Cont…….pg. 4

Cont……from pg. 3

The board was established upon the realization that the country needed an institution dedicated to the coordination of National marketing and reputation building initiatives. In this regard Brand Kenya Board has developed a Brand master plan which includes symbols and identifiers of Kenya’s brand assets and how they can be applied to improve Kenya’s competitive edge.

Branding Kenya

Brand Kenya Boar aims at enhancing and sustaining Kenya’s position globally.


–          Analyze brand Kenya’s’ current perception at home n abroad

–          Identify its potential future brand development requirement

–          Define the key target markets

–          Obtain the recommended overall direction to develop a platform for branding

The Road map

–          Establishing a Kenya brand – national diagnostics, identifying defining values, development on symbols n taglines / slogans, development of brand, collateral.

–          Development of constituent sub-brands – tourism, investiment, cities, personalities, sports, personalities.

–          Communicating the Kenya brand- PR programmes, media campaign, events, projects, print materials

–          Brand tracking, monitoring n evaluation – research, feedback, improvements.


I(enya (.)

Companies can start using the logo in business cards, letterheads etc.

Mark of origin on products

This can be used on products and will be given to all the companies who will comply with the required standards.

How corporations can help

  • Application of the brand on existing products
  • Co-branding
  • Promotion of mark of origin
  • Attitude change
  • Brand champions
  • Mainstreaming the brand
  • Inclusion in performance contract.

Where do EAC EU EPA negotiations stand today?

–          The EAC region “initialled” an interim EPA with EU at the end of 2007. This was important for the region to continue to benefit from the DFQF access regulation (MAR) to allow ACP countries, who had/would initial iEPAs to continue to benefit from free access to the EU market, and thus prevent trade disruption. The MAR was intended as a special bridging solution between the EPAs and the previous Cotonou trade regime: a temporary measure until after full signature and ratification of “comprehensive” EPAs.

–          At an EAC-EU EPA Ministerial meeting in June 2010, EAC Ministers informed the EU (trade Commissioner De Gucht) that they could not sign the iEPA initialed in 2007 and that they preferred to negotiate a comprehensive EPA. The biggest stumbling block at that time was Tanzania’s request for additional development funds as a pre-condition for signature.

–          For more than one year the negotiations were at a stalemate: The next Technical and Senior official   meeting took place only in September 2011 in Zanzibar.  Zanzibar was an opportunity to take stock of the progress made and to establish a “roadmap” in order to prepare final steps towards conclusion. The main outstanding issues are 1. Export taxes, 2. Most Favoured Nation –clause, 3. Development chapter, 4. Rules of origin provisions and 5. Agriculture Chapter.

–          Market access is, contrarily to most of the other ACP regions, not an issue of concern in the EAC EU negotiation process. EAC has agreed to liberalize 82% of trade over a 25 year period. Since 65% of its trade with the EU is already liberalized under the EAC customs union, in practice EPA represent an additional liberalization of a mayor 17%.  Another 17% are considered “sensitive products” and thus excluded through liberalization (mainly agricultural “products”, which will thus remain sheltered from the EU competition).

–          The last EAC EU EPA negotiation round was held in Brussels Belgium from the 12th to 15th December 2011.  (will give the updates in the next issue)

EC proposal to amend the MAR (SEPTEMBER 2011)

–          Under the MAR the EU offered advanced provisional application of the EPA market access (and rules of origin) provisions. This was based on the understanding that the ACP countries would honour their commitments and proceed to ratification of the agreements.

–          While some regions and countries have ratified or taken steps towards ratifications (e.g. Cariforum, Mauritius and so on ) others have not even signed their agreements, (such as EAC).This situation is not sustainable from the legal point of view, and is unfair especially to other ACP countries that have seen through their EPA commitment.

–          The EC proposal foresees to removing by 1st January 2014 those countries that will not have taken steps towards ratification of EPA from the list of the MAR beneficially countries. With the MAR review, the EC expresses its political will to bring these negotiations to a successful close.

–          Only if the country concerned opts out of the EPA process all together and fails to move towards ratification of an EPA will it suffer consequences. In this case, certain exports of one or more of the MAR beneficially to the EU market may be adversely affected.

–                If the country or region “opts –out” it will fall under unilateral system of EU preferences GSP. If it is an LCD it will benefit of the same market access (DFQF) as provided for by Everything But Arms. If it is a non-LDC (such as Kenya) it will benefit of the (less favourable) standard GSP system. If it’s a non- LDC which high or middle income per capita (such as Namibia) it be totally kicked out of the GSP system.

–                To limit any adverse consequences to the minimum, this proposal would delay implementing the amendments until 1st January 2014.

Leicester leads the way towards a sustainable lake in Africa

University of Leicester conservation scientists David Harper, Caroline Upton and Ed Morrison (Departments of Biology and Geography) will be developing demonstration projects that might lead Europe towards an ecologically sustainable source of flowers – particularly roses – grown at Lake Naivasha in the Rift Valley of Kenya.

They have been given grants of just over a quarter of a million pounds by two retailers, Coop in Switzerland and REWE-RZAG Germany, to develop and oversee projects that help people and industries at Lake Naivasha to use less water, keep the ecosystem in a state of good health and to enjoy improved access to clean water; a critical issue for meeting Millennium Development Goal commitments. …………. For more info follow the link below.

Auction and Non-auction days during Holiday Season

During the Holidays season 2011/2012, the Import Handling departments at Naaldwijk, Rijnsburg and Aalsmeer have the following schedule:

Day Date Handling Clock
Friday 23 December yes yes
Saturday 24 December yes no
Sunday 25 December no no
Monday 26 December yes no
Saturday 31 December yes no
Sunday 1 January no no
Monday 2 January yes yes

For more information please contact your account manager.

The First ‘On-Line Assembly’ was Successful

FloraHolland held their first on-line Annual General Members Meeting on 8 December 2011 at Aalsmeer. It was indeed an exciting event, especially for those members who live outside of Holland.

Through the latest technology, which worked perfectly, every member at the other end of the world could see and hear the entire meeting (well, except of enjoying the rich buffet, of course…). The members were also able to send questions on-line to the Board.
The simultaneous translation to English enabled also the non-Dutch speakers to follow.

It was indeed a stimulating experience for the foreign members, providing them with a feeling of partnership. Undeniably, they could not vote (yet); but the way for participating in the members’ meetings was opened.

Remarkably, it was also the first time for floraholland to use ‘electronic voting system’. Participants got a small device and a magnetic ID card and by inserting the card in the device, the authorized member could vote for the issue on the agenda. Even those who had 3 cards could easily vote within 15 seconds. Within less than one minute the vote results were announced and appeared on the screens. As a result the meeting was shortened.

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