March Issue 3 2012

Launching of a “Kenya Flower Industry Capacity Building Project for Sustained Market Access: A National Mechanism to Assure Industry-Wide Compliance”

The Netherlands Embassy ,in Kenya, in collaboration with the Kenya Flower Council are set to launch, the “Kenya Flower Industry – Capacity Building for sustained market access: a national mechanism for industry-wide compliance” project, set to take place on 22nd March 2012 at Dinesh & Mahesh Auditorium, Oshwal Centre, Westlands from 3.00 to 5.00 pm.

The proposed project will build on a 15% floriculture subsector growth which will be achieved under the sponsorship of the Agriculture Sector Development Strategy 2010-2020 (ASDS), where market shares have grown in key destinations. An envisaged 10% growth under Vision 2030 is well within reach. It is however imperative that gains already made are jealously protected from persistent negative perceptions both locally and internationally, especially around peak seasons.

In continued close collaboration with Government and other key stakeholders, the proposed project will strengthen self regulation towards realization of an effective and efficient industry wide assurance scheme of compliance with existing local and market driven regulations. These reverberates around, workers’ welfare and social accountability; environment conservation and protection. It will also address interventions against the impact of climate change, particularly in the development of good agriculture practices, carbon appropriation, green energy and responsible water use.

Experience has shown that it’s the lack of a comprehensive quality assurance scheme, which continues to fuel campaigns, aimed at discrediting Kenyan Flowers, otherwise known for quality products at the international realm of the flower industry.

This initiative will not only provide a means of sustaining access to currently secured markets, but also boost the opening and penetration of new emerging destinations.

The project, financially supported by the Netherlands Embassy, will be steered by a committee chaired by the managing Director of Kenya Plant Health Inspectorate (KePHIS) Dr. James Onsando. Other members of the committee include the Kenya Flower Council (KFC); Fresh Produce Exporters Association of Kenya (FPEAK), Horticulture Crop Development Authority (HCDA); National Environment Management Authority (NEMA); Directorate of Health and Safety (DOHSS) and the Dutch Embassy in Kenya.

Welcome on Board………

Associate Member: Sayari Afrika

Sayari Afrika, a destination management company is now a new associate member of the Kenya Flower Council. Sayari Afrika is one of Kenya’s premier travel companies with over 10 years experience in delivering first-class service to their esteemed clients, individual and corporate. They specializes in tours and travel across the Great Rift Valley and the Great Lakes -Kenya, Tanzania and Uganda – the dynamic and culturally diverse East African region. They tailor itineraries for a wide range of budgets for East African residents as well as travelers from across the globe.

They  provide all types of air travel itineraries, local and international, as well as packaged holidays filled with fun activity & adventure, sporting options, family vacations, group safaris, luxury safaris, private tours, business travel packages and of course wildlife safaris. Sayari Afrika also arranges tours for special interest groups, including clients keen on ecotourism or others who are cultural enthusiasts.

Others include adventure safaris as well as honeymoon/romantic packages, with classic exclusive tented accommodation available as options.

Sayari Afrika is accredited to the;-

• IATA – International Air Transport Association (IATA),

• KATA – Kenya Association of Travel Agents

• UFTAA – Universal Federation of Travel Agents Association

• Ecotourism Society of Kenya.

The KFC takes this opportunity to welcome you on board and look forward to a continued collaboration.

Producer Member: Desire Flora (K) Ltd ……..a dream and desire

Desire Flora (K) Ltd is a grower and exporters of fresh cut flowers from Kenya. The farm established in 2008 is a dream and desire of late Mr. Devendra Halai, a social activist, nature lover. His immense passion for the farming community developed long time back when he started a small business of supplying irrigation fittings to various farmers. His passion to make the most modern irrigation technology available to the farmers also grew up his Desire to have his own flower farm one day.

Located in the scenic plains of Maasai grassland of Isinya on the Isinya – Kiserian road stands this beautiful farm. Presently 15.5 hectares with the most modern infrastructure in greenhouses, irrigation, pest and disease control, post harvest and integrated pest management, Desire Flora is also known to have one of the best Corporate Social Responsibility structure in place. Desire Flora Workers Co-operative Society is the second largest co operative society in the district.

Their vision is to have an environmental friendly workplace and production of highest standard of quality fresh cut flowers with its own brand name and recognition.

“Optimizing crop results – What is the next step for you?” Seminar by Green Farming

The Green Farming will hold a seminar on “Optimizing crop results – What is the next step for you?” on Wednesday March 21st starting at 02:00 pm at the IFTEX, Dinesh & Mahesh Chandaria Auditorium, Oshwal centre (Westlands) in Nairobi.

The seminar will focus on the optimization in production results in relation to crop management, crop protection & IPM, fertigation management, greenhouse climate management and the aspects of training, capacity building and research. Key element in the presentations will be the concept of integration of all different parameters and processes that influence production results. Determination of limiting factors, assessing and implementing ways to improve results and looking into the future for the next improvement step will also be included.

The seminar will host a variety of speakers including Green Farming Coordinators and technology members, representatives from the Horticultural Crops Development Authority (HCDA) and the Embassy. Afterwards there is an opportunity to individually meet the Dutch delegation.

Green Farming is a program that aims to connect the horticultural networks of The Netherlands, Kenya and Ethiopia by setting up joint activities, projects or co-operations in the areas of research, development and production.

For those who would like to Participate please send an email to You can also meet them at the Stand of the Dutch Ministry of Economic Affairs, Agriculture and Innovation, stand no A.302 during the IFTEX show scheduled to start from 21st to 23rd March 2012 at Oshwal Centre, Westlands Nairobi..

Trade mission to Thika, Eldoret and Nairobi, Kenya March 16 – 21

Meanwhile, a delegation of the Dutch horticultural supply industry and government representatives will visit Kenya in order to obtain more insight into the specific sector needs of Kenyan horticulture and to strengthen their network amongst growers, horticultural associations and policy makers.

The aim of the trade mission is to take the participants along several of the most important production sites of the Kenyan horticultural production area to get to know the local cultivation situation and build up and/or strengthen their network amongst growers, horticultural associations and policy makers. The

group will visit Kenya from March 16th till 21st, and will visit a selection of flower, fruit and vegetable farms and export handlers in Thika, Eldoret and Nairobi region. In connection to the trade mission, a discussion session with decision makers in the vegetable sector will be organized at PTC in Thika.

IFTEX Expo 2012

The new IFTEX Expo 2012, organized by HPP an associate member of KFC, will take place from 21st to 23rd March 2012 at Oshwal Centre (Westlands) in Nairobi. Opening hours from 10.00 a.m. – 06.00 p.m.

The Kenya Flower Council will be at the IFTEX 2012 show with a stand number C305. We invite you to visit our stand for information sharing and networking. Other interesting KFC partners included:

–    FloraHolland and Veiling Rhein-Maas who will be at show with a stand next to each other in hall A (Karania Hall). FloraHolland has stand 208. Representatives of FloraHolland Connect, Account management and Flower Handling Services will be present in this stand. Further there will be live a presentation about the systems Tracking and Tracing and Verdict, the cool monitoring system. Veiling Rhein-Maas has stand 209. Representatives of the Import Department of Veiling Rhein-Maas will be there to give you information about Veiling Rhein-Maas.

–   Green Framing: You can meet The Green Farming at the Stand of the Dutch Ministry of Economic Affairs, Agriculture and Innovation, stand no A.302.

–   Bayer Crop Science Ltd

–    UFO supplies will show you the newest technologies at Booth A.214.

–    Koppert Biological Systems Ltd

–    Elgon Kenya Ltd among others.

Launch of the Code of Ethics for Businesses in Kenya

The Kenya Flower Council attended the official launch of the Code of Ethics for Businesses in Kenya by the Kenya Association of Manufactures (KAM) on 16th March 2012 at Hotel Intercontinental. The event was graced by Hon. Martha Karua.  This comes after months of wide consultations among businesses and with technical assistance from the Ethics Institute of South Africa

The Kenya Association of Manufactures (KAM), Global Compact Network Kenya (GCNK), The Kenya Private Sector Alliance (KEPSA), Ethics and Anti-Corruption Commission (EACC) and German Technical Cooperation (GIZ) are currently engaged in activities the National Integrity Project that are aimed at  enhancing ethics and integrity in the conduct of business. The Code is one of the initiatives in which businesses are being encouraged to play a greater role in advancing self-regulation within the industry and championing ethical conduct of business.

The principles behind the Code of ethics are in line with the ethics of the KFC Code of Practice.

Highlights of the Code:

The Code is a statement of commitment to act responsibly to the various stakeholders that businesses deal with. It is inspired by the UN Global Compact Initiative; hence commitments have been drawn in line with the ten principles on Human Rights, Labour Rights, Environment and Anti-corruption. They comprise specific undertakings to the following: Organizations; Shareholders and investors; Users of Products and Services; Suppliers, Contractors & Agents; Society; State & Government and Natural Environment. These commitments will serve to guide how businesses will interact with these stakeholders and hence companies are expected to design policies and actions that will make the Code a living document. Commitments shall be renewed annually.

The code shall apply to private businesses and intended to complement, not replace, company codes. Adoption of the Code will be on voluntary basis and adherence will not only require companies to visibly promote responsible business but also make public this commitment by way of annual reports, stating on the website and participating in relevant seminars. Companies that adopt the Code shall be expected to report on this commitment on a yearly basis, a copy of which shall be availed to the Global Compact Network Secretariat at the Kenya Association of Manufacturers.

Violation of the Code shall lead to measures being taken against the transgressing company by organized business (established business membership organizations). There are steps laid out for handling non-adherence and it shall involve discussion with the transgressing company, releasing of public statement expressing moral disapproval of the transgression and public exclusion of the company from the Code until the transgression has been corrected.


It is anticipated that this will help create a clean business environment, which has an ultimate effect of reduced cost of doing business and increased company profiles arising from being associated with good corporate citizenship. It has been demonstrated that good corporate citizenship is a useful tool for competitive advantage.

Sensitization of the Private Sector on Climate Change – Inception Workshop

The Office of the Prime Minister have organized a Breakfast Meeting on the “Sensitization of the Private Sector on Climate Change” at Laico Regency Hotel, Nairobi on Tuesday, 20th March 2012 from 7.30am to 9.00am and thereafter to the Inception Workshop from 10.00am to 5.00pm.

Marketing Africa Ltd through the Office of the Prime Minister and the Ministry of Environment and Mineral Resources through the Natural Resources Management Programme have been contracted to engage and sensitize the private sector on the impact of climate change in Kenya and facilitate the development of a private sector driven Climate Change Forum/Network (Climate Change Forum) that will articulate the concerns of the sector.

Please contact Patrick Chabeda ( / 020 324 7226) to confirm your participation in the Breakfast Meeting and Inception Workshop.

Kenya Livestock Producers Association Agri-Business Trade Fair/Exhibition – 2012

Associate members Take note:

The Kenya Livestock Producers Association 2nd Agri-Business Trade Fair  will be held on 18th April (Wednesday), 2012 at Egerton University, Njoro Campus Stadium, Nakuru County. The theme for the Agribusiness Trade Fair this year is “Farming is Cool.”

The trade fairs are successful annual events organized by the association in various regions of the country since 2008. This event will serve as unique platforms for all stakeholders in the wider agricultural sector where all actors will by choice meet to experience their fulfillment in their business through education, exhibition and entertainment.

There will be no charges for farmers and farmer groups willing to exhibit their innovations or products at the trade fair. Entrance will be Free.


Road shows, Demonstration plots, Insurance Services, Agricultural  products, Agro-Chemicals and Seeds, Farm machinery and equipments, Biogas & Bio-fuels demonstration, Financial Services Products, Dairy Products, eDairy, Rabbit & Bee Keeping , AI, New innovations, Commerce, real estate & domestic tourism and greenhouse farming

For more information and confirmation contact Patrick Kimani on,,DirectLines:  +254722310996 +254-737868540.

The AgriTech 2012 – 15th to 17th May 2012

The AgriTech 2012 is scheduled to take place from 15th to 17th May 2012 at the Israel Trade Fairs and Convention Center in Tel Aviv, Israel. The Convention held once in every three years, is one of the leading international events that showcase Israel and international agriculture technologies.  It traditionally attracts many Ministers of Agriculture, decision-makers, experts, practitioners and trainers in agriculture, and thousands of visitors. It provides an opportunity to see at one site the latest developments in agricultural sector and advanced agro-technologies, especially in the fields of irrigation, water management, arid zone agriculture, intensive greenhouse cultivation, development of new seed varieties, and organic and ecologically-oriented agriculture.

The East African European Chamber of Commerce (EAECC) has partnered with Sayari Afrika and Kenes International the official organizers of the international event. Sayari Afrika’s M. I. C. E (Meetings, Incentive, Conference and Events) Department in conjunction with The EAECC, Ethiopian Airline and their ground handler in Israel has compiled an all inclusive travel itinerary for the participants. This will ensure comprehensive details of travel are addressed including guaranteeing visa issuance to all; transportation to and from the exhibition; comfort in hotels; services of a Kenyan representative 24 hours whilst in Israel; liaison services between participants and organizers; arranging of one-on-one meetings as requested by participants.

In case of any queries, please contact:

Christine K Kitale

Head of Business Development


+254 722 102170

Higher turn-over for Women’s Day at FloraHolland

Favourable weather condition throughout East Europe enabled good demand for flowers at the International Woman’s Day on 8 March. However, this day is no longer exclusive to former ‘east block’ countries, but gradually becoming an important ‘flower day’ among consumers in western European countries.

Supplied quantities in the auctions were higher than in last year, while prices were at the same level, sometimes even higher, resulted in growth of the turnover at FloraHolland, compared to 2011. Traders and auction expert in Holland look optimistically to the coming weeks. Hoping that friendly weather would enable consumers to do shopping. The relatively ‘weak’ Euro versus the Russian rubble, the Polish zloty, and the British pound is another factor in favour of the Dutch export nowadays. The market ‘woke up’ for the France and Belgian Grandmother’s Day (4 March), followed by the Woman’s Day (08/03). The approaching event is the British and Irish Motherhood Day on 18/03, along with Italian, Spanish, and Portuguese Father’s Day on the 19th.  Then, Easter is not far away this year (8-9 April).

Source: FloraHolland

Lufthansa cargo flights barred from Schiphol

Lufthansa is not allowed anymore to take goods like flowers direct from South America to Schiphol in the Netherlands. As a result, Lufthansa cargo flights from Ecuador and Colombia have to be transported first to Frankfurt and from there to Amsterdam. This takes 5 hours longer than the direct flight.

Lufthansa has no operating right for direct flights from Colombia and Ecuador to Amsterdam. For that reason the Dutch inspection of Environment and Transport has forbidden these flights from 10 March onwards.

During the flights to Amsterdam, Lufthansa made a stopover in the US for changing the crew and a refuel. Flowers were not imported in the US and exported again. As a result these flights are regarded as direct flights. The consequences for the flower exporters are limited as major flower days have passed and Lufthansa is not their major airline for the transport to Europe.

Source: Hortibiz

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