August Issue 1 2012

FKE launched the Employers’ Manifesto

The Federation of Kenya Employers (FKE) launched the Employers’ Manifesto, themed Developing Kenya Through Good Leadership & Policies, on 27th of July 2012 at the Intercontinental Hotel, Nairobi. The Kenya Flower Council is a Member of FKE.

The Employers’ Manifesto is a clear statement of the Leadership Employers want come 2013 elections and beyond, in addition, it also illustrates the Employers’ promise.

Employers in Kenya acknowledge the importance of effective leadership in creating an appropriate climate for enterprise growth.  Kenya aspires to acquire a globally competitive middle-income country status offering high quality of life by the year 2030. Attainment of this aspiration is hinged on the country’s ability to achieve rapid and sustainable economic growth and competitiveness through enterprise growth and sustainability.

The employers have identified key issues that need to be addressed to reduce the cost of doing business and to improve Kenya’s competitiveness. These include: good leadership, sound industrial relations, macroeconomic stability, an effective human resource, and infrastructural development.

Employers are key to the realization of the country’s Vision 2030. Investment growth is affected by the legal and regulatory framework that a country has in place and the nature of policies that a government pursues. The expectation of the employers is that government will remain committed to the implementation of Vision 2030 and that the employers will continue to play a crucial role in the planning and implementation of policies and strategies.

A country’s competitiveness is determined by the productivity with which it uses human, capital, and natural resources. Improvement in productivity is a major influence on many social and economic phenomena such as rapid economic growth, higher standards of living, improvements in a nation’s balance of payments position and inflation control.

Kenya’s ranking on global competitiveness stood at 106 out of 139 in 2011, which is lower than countries such as Mauritius (23) South Africa (35), Tunisia (46), Botswana (54), Ghana (63), Namibia (78) Morocco (94). Within East Africa, Kenya is marginally ahead of Uganda (123), Tanzania (127) and Burundi (169) while it lags far behind the South East Asian countries that it aspires to benchmark herself with.

Flower Vendors visits KFC

Flower Vendors Association newly elected officials visited the Kenya Flower Council offices on 31st July 2012 where they held a productive discussion with the Chief Executive Officer Mrs. Jane Ngige. Led by their Chairman Elvis Wainaina, the vendors highlighted the challenges they have been facing as they continue with their flower business.   FVA is an Associate member of KFC.

Wainaina said the flower vendors have been experiencing flower shortages in the market especially the carnations. This has made them not meet their orders especially in the offices. The flower vendors who are located in different part of the country said the local consumption of flowers has increased.

In regard to the local promotions, they thanked KFC for the support accorded to them especially around Valentine’s Day and Mother’s Day. The florists have plans to make it bigger next year adding that they will also put into consideration father’s day which they have not been keen on.  The florist will collaborate with the small-scale growers to showcase their elegant work during the upcoming Naivasha Horticultural fair.

Recently the Flower Vendors were trained on tendering by the Public Procurement Authority and are planning to have another one soon on Good Governance and Leadership.

On the other hand, Flower vendors through the KFC have been pursuing the City Council to be allocated modern kiosks where they can be selling their flowers. So far this has not beared any fruits.

Partner Africa appoints a new Executive Director

Partner Africa formerly known as AfricaNow has appointed Ms. Lara Ladipo as the new Executive Director.  A registered charity in the UK and with a head office in Nairobi, Kenya, Partner Africa is a leading social enterprise and pioneer in ethical and responsible business.  They are members of the Kenya Flower Council Certification Committee.  Partner Africa delivers ethical audits, assessments, training and consulting services for global companies and their suppliers across Africa; working in partnership with local and international organizations.

Ms Ladipo will run the operations of Partner Africa based in Nairobi.  She has over 25 years technical and ethical experience of produces, processes and labour standards required for producing food and other consumer goods in the global supply chain.

Reporting to the Board of Directors, Ms. Ladipo will manage all of Partner Africa’s activity throughout the African continent ensuring high quality services are provided to their clients. She is responsible for scaling the business and programme activity and will manage a team of close to 100 professional auditors and trainers across the continent.

Lara will take up this role on September 3rd, 2012, supported by the senior team; Angela Dean – Director, Global Business based in the United States, Mark Ireland – Director, Programmes, based in the United Kingdom, Ismael Alogo – Head of Finance, Leonard Nawiri – Head of Audits and Assessments, and Caroline Mukeku Nyair – Head of Capacity Building and Partnerships based in the head office in Kenya.

Partner Africa is part of the Self Help Africa group, whose mission is to work with rural communities to help improve farms and their livelihoods.  Potential surplus generated by Partner Africa’s activities will be reinvested in the programme work of Self Help Africa and other relevant development partners.

For more information visit or contact

Ready made Tally And Tally TCP Files

Sof-tech Inc, an associate member of the Kenya Flower Council, have customized TCP files for the Tally that have proven to be important in making informed day to day decisions ensuring maximum productivity. They offer any customization in the Tally as per any organization requirements and also undertake Tally AMC (Annual Maintenance Contract.)

Currently they boast of  up to 26 TCP files which include:

Voucher approvalmodule Multi-user Voucher Approval
Document management system Voucher type security
Ledger security Group security
Cost centre security Go down security
C.E.O. Dash board Auto-manual Voucher numbering
Userwise Current  Data Entries Sync Master to Client without Transaction
Automatic Indent generation Based on Re Order Level Dead Stock Identification Module
Master Import Tool Voucher Import Tool
Adress Label generation Bar Code label generation
Sales vs Receipt Module Stock Item Purchase and sales history
Negative Stock Control System configuration save Module
Userwise Print Control Critical stock items Control
Cost  Centre Wise Balance sheet Terms and conditions templates for invoices and orders

The tally can be integrated with both the Florisys sales and Florisys farm and the Document Management System (D.M.S.).

Softech Incis an I.T. firm that concentrates on software development, design and testing, implementation, software upgrades and improvements as well as distribution of software’s.

For more info visit Or contact 0725 857 992/222480/0734808793,


Ethiopian Flower Exporters Considering Russian Market

Ethiopian flower exporters are considering entering the Russian flower market directly. Exporters were not able to access the large Russian market because Ethiopian Airlines does not offer flights to Moscow according to sources.

Currently Ethiopian flowers are exported to the Netherlands with the Dutch exporting to Russia under their own tag.

Ethiopian Airlines, the Ministry of Transport, the Ministry of Foreign Affairs, and Ethiopian Airlines are working to facilitate the processes to launch cargo flights to Moscow said Endashaw Yigezu, Head of Air Transport and Planning at a consultative meeting held by the Ethiopian Civil Aviation Authority.

A challenge encountered has been that airports in Russia are owned by private investors and charge high landing fees explained Endeshaw. The airport fees are 30% higher than other European airports demand, which is more than the price of the flowers he added.

Ethiopian Airlines, however expects to finalize processes to commence flights in view of the market potential of the Russian flower market explained a source. It is to be remembered that Ethiopian government and the former USSR had signed Bilateral Air Services in 1977 and will hence require further agreement with Russia.

Source: The Reporter / Ethiopian Business News, 0907/2012

FloraHolland works on improving tenability roses

The Dutch flower auction FloraHolland wants to improve the tenability roses and the sensitivity of the flower to botrytis. To achieve this, the auction wants to develop a number of checking, indication and analysis techniques.

The auction calls on growers to take part in vase life tests. With the results, the auction wants to get more information about the causes of tenability problems. These must help to find solutions. The research is part of the Market Plan Roses of FloraHolland, which involves the whole chain of the rose production and must lead to a better market position.

Source: FloraHolland

Improved Financial Results for Dutch Rose Growers

Times have changed for Dutch rose growers, as their financial results are improving. This is the result of better prices. After a long time, they are able to invest again. Especially growers of red roses are making good money at the moment.

Prices are higher for products like Grand Prix and Red Naomi. This is the result of a lower supply because some growers have stopped the production. The results of white roses are moderate, not good and not bad. Prices of the other colours are only getting well paid when the grower is reliable and when the quality is excellent.

The supply of roses in Europe was lower because of the rainy weather in Kenya, which decreased the production in this country. The development of the dollar exchange rate is positive for the Dutch growers, as the prices of their products are now more affordable in many countries outside Europe.

Growers invest mostly in new plants and techniques like new lamps of 1000 Watt. As far as known, there are no plans for new greenhouses. The production area in the Netherlands is estimated at around 375 ha. Despite the improved market situation, the decline of the production area is expected to continue, but in a slower rate.


Dutch Floriculture Export 6% Higher In Six Months

After a weak start, eventually, the first half-year of 2012 ended-up with an floriculture products export growth of some +6%, with some € 3.1 billion sales turnover. This can be seen from the blue columns at the graphics in the attached graphs and tables.

The tables in the attached data sheet show comparative data of export to the top 10 destination countries, for cut flowers (+8.2% growth), for plants (+2.8%), and for the total export (+6.0%).
After two poor months, ended with weak Valentine’s sales, the trend changed in March. Mother’s Day was excellent and that momentum kept till the end of June.

Traders mention that along with the increased sales turnover there were also increased costs, and growing competition with direct imports. The Dutch trade managed to stay competitive through logistic efficiency, introduction of Web shops and other e-commerce methods, and rich assortment.

The growth rate in East Europe, which accumulated to 14% of the total export, was higher than the average (+9%), in spite of the regression in Poland (-5.4%). The +40% growth in Russia ranks this country at the fourth main markets for Dutch floriculture products.

Scandinavian countries, absorbing some 7% of the total Dutch export, expanded with some +12%, boosted by some 26%+ growth in Norway. North-West European markets, responsible for some 63% of the total export, kept nice growth-rate, in spite of some regression in France.

The economic crisis was reflected mainly by the export to Southern Europe countries, which represent some 7% market share. Sales to this region fell by some -6% at the first half of this year.

Experts of HBAG Bloemen en Planten, who issue these statistic reports, mention that flowers are considered as ‘a product with emotional value’. This might be also an advantage in times of crisis.

This entry was posted in Uncategorized. Bookmark the permalink.