January Issue 4 2013

EURO 1 forms shortage

There is a continued shortage of EURO Forms at Kenya Revenue Authority, Forodha House.    The Kenya Flower Council has continued to press the exports department to provide enough given the heightened demand especially over the Valentine’s Day season.  The Euro 1 forms are now available for current use and KFC will be keenly following up for more to be availed.


Water recycling to improve the reputation of the Kenyan rose farms

Kenyan roses facilities have long been both environmental and human rights activists in the teeth. New irrigation water recirculating technology to reduce the environmental load and to improve workers’ conditions………………………. Source: see link below: http://global.finland.fi/public/default.aspx?contentid=267979&contentlan=1&culture=fi-Fi



New campaign released by Fair Flowers fair Plants – Living a Fair Future

Fair Flowers fair Plants (FFP) has launched a new campaign for sustainable ornamental produce at the 2013 IPM Fair in Essen. The MPS General Manager, Theo de Groot, presented the new campaign together with Jan Roelofs, Chairman of BGI, unveiled the new slogan, illustrating that MPS will make some minor changes in the Fair Flowers Fair Plants concept.


The basic principles of the concept are a high level of environmental and social certification and a multi-certification scheme concept. According to Theo de Groot, MPS will henceforth be responsible for the operations and the marketing.  He added that MPS will collaborate with certificates that were accepted in the past by the FFP foundation, to make a success possible. The certificates include  Fair Choice, Kenya Flower Council (KFC)-Silver, Forest Garden Products and Fiore Giusto. New labels willing to join the concept have to be qualified through a validation process of the new initiative, called FSI.


MPS will continue to cooperate closely with other qualified organisations in certification. The strong basis, prepared by FFP’s board, will be developed into a unique marketing concept for participants.


IPM-Essen was chosen for the launch of this new campaign, since the German market is showing growing interest in ‘Fair’ produce. MPS is convinced that with Fair Flowers Fair Plants, Germany will be a booming market in the coming years.

After the Swedish and Austrian Florists joining the concept in large numbers, German Florists will also use Fair Flowers Fair Plants as their answer to the sustainability claim big supermarkets.


Trade flowers and plants is resisting economic crisis

The economic crisis is not shaking the European flower and plant markets to any essential degree. The IPM organization states that the EU continues to be the largest producer worldwide with over 40 % of the global revenue and the most intensive consumer of flowers and plants with 500 million Europeans.

However, there is a need for greater efforts in order to achieve market growth in Europe which will, at least, follow the inflation and compensate for the falling demand in the crisis countries in Southern Europe.

The European trade in potted plants has been exhibiting a positive balance of trade for years. The EU’s foreign trade deficit in the case of cut flowers is rising even further because of the supplies from the energy-favoured production locations in Africa and South America.

In Greece, Spain and Portugal, the flower and plant markets are suffering from the economic crisis.

The trade in cut flowers and potted plants is being stabilised by the high demand in Germany and England. Growth markets are being shown in Eastern Europe.

In 2012, the biggest global player, the Netherlands, could consolidate its dominance in the international trade even further. And that although the purchasing channels of the main consumption countries are generally becoming more differentiated. The direct imports of the demand countries are weakening the traditional market entry point, the Netherlands. Tendencies towards direct supplies by the production businesses from overseas into the European retail trade are being observed to a greater extent. Moreover, the Internet trade is increasing on the wholesale trade level. It is still being decelerated at present since the logistical structures are not yet sophisticated. However, experts are expecting greater changes in the distribution channels in the future due to digitization.

Source: IPM>Hortibiz




FloraHolland aims to fund Flower Council itself

Unreliable financing by the trade hurts the ability of FloraHolland members and the Dutch ornamental horticulture as a whole to promote their sector.

Over the last months, the Flower Council of Holland (the promotion organization for the Dutch flower industry) has been struggling to survive with its financing finding itself under heavy debate.
Now that the Dutch Product Board for Horticulture, the institution through which the Flower Council of Holland was funded for many years, will close its doors on January 1st 2014, FloraHolland has taken up the role of collecting a levy of 0.2% on each member transaction. Originally, FloraHolland and the Dutch floral wholesale trade agreed to fund the Flower Council of Holland jointly. In October, at its annual general meeting, the Dutch Association of Wholesale Trade in Ornamental Products (VGB) voted for a fixed levy of 0,133% on floral wholesale purchases.
On December 21st however, the VGB withdrew its support. The VGB’s opposition to the fixed levy followed last month’s calls from a large number of floral wholesale companies to keep the current variable levy that is based on turnover.
VGB’s withdrawal will result in a reduced budget (€8.5 million) for 2013. The fact is that 10 years ago the Flower Council of Holland had a €25 million budget.



MIFEX 2013


Tel : +(60)3 7784 8180

This entry was posted in Uncategorized. Bookmark the permalink.