Fleuroselect, the international organisation for ornamental plants, has just announced that its FleuroStar Award for 2013/2014 goes to Gerbera jamesonii Cartwheel® Strawberry Twist, a creation of Syngenta Flowers.
The winner was announced at the annual Fleuroselect Gala dinner, held in Slot Holckenhavn, Denmark, on Friday July 5. Syngenta’s Head of Sales Luit Mazereeuw accepted the prize from Fleuroselect President Nils Klemm and Jan Sijm, Chairman of the FleuroStar Committee.
Nils Klemm: “It is my honour to give this key award in the horticultural sector to Syngenta Flowers. Cartwheel® Strawberry Twist offers a fantastic color mix for pots and containers that will convince many consumers at point of sale.”
According to the jury, this award-winning Gerbera offers “very attractive, supersized semi-double flowers with a broad color range, ensuring a true wow effect. Cartwheel® Strawberry Twist is an eye-catching variety that will appeal highly to the consumer.”
Cartwheel® Strawberry Twist is the first true semi-double bicolour Gerbera for pots. Breeder Kathryn Verlinden: “I was inspired by the huge range of colour patterns existing in cut flower Gerberas. Already nine years ago, we started experimenting with the introduction of cut flower genetics into pot Gerberas. Cartwheel® Strawberry Twist offers the colour explosion of a cut flower Gerbera bouquet to pots and containers for both the home and patio.”