The Mkenya Daima Campaign in partnership with One Earth Future Foundation held a breakfast meeting to launch a report on the role of Kenya’s private sector in peace building on June 12, 2014: The case of the 2013 election cycle.
The report draws on a series of key interviews with leaders from the Kenyan business community, as well as publicly available scholarly and popular literature on private sector peacebuilding. The report:-
- Identifies the private sector as a politically neutral actor that was an influential resource in preventing election cycle violence;
- Demonstrates how the potential impact of violence motivated the private sector to take action on conflict-prevention activities;
- Finds that the power of the private sector is enhanced when it acts in a collective and coordinated fashion, and when it works with other spheres of society.
Speaking during the launch Dr. Caesar Mwangi said that the Mkenya Daima campaign was able to accomplish its objective which was to inspire a peaceful election and a better Kenya for all. He also went on to thank all those who supported the campaign both in cash and in kind.
KEPSA Chairman, Vimal Shah spoke on the role of the private sector together with other groups such as the Civil Society, Religious Groups, the media owners adding that the report by One Earth Foundation would serve as a good learning lesson for other countries to use.
Mr. Lee Sorenson from the One Earth Foundation said that the Kenyan business community played an essential part in facilitating peaceful elections in 2013, offering a blueprint for preventing future electoral violence.
KEPSA CEO Ms. Carole Kariuki said the campaign’s new focus will now be ‘peace for development’ adding that the next phase of the campaign will involve more collaboration between the Private Sector and the Civil Society; the media; Faith Based Organizations; and the University student leaders. The Mkenya Daima team will also come up with an award for the best universities that exhibit an Uungwana attitude.
Last year the Flower Vendors Associations in collaboration with the Kenya Flower Council supported the campaign by sending messages for peace to Kenyans as the country prepared for the general elections over Valentine’s Day.
The Kenya Private Sector Alliance (KEPSA) where KFC is a Member supported the initiative by providing the peace message stickers of ‘ Mkenya Daima ‘ which were distributed by KFC to the flower vendors/florist in Nairobi. Members of KFC also supported by placing stickers reading ‘flowers for peace” on their trucks.