Kenya Flower industry a lead example of a private sector initiative

The sixth edition of International Flower Trade Expo (IFTEX) Kenya ended last week successfully.  The flamboyant event brought together the Kenya Flower growers, International Flower buyers, service & products providers and other stakeholders under one roof where the key word was business. The show attracted many buyers from Russia, Middle East, Europe and Asian countries.

The show was opened by the Kenya Flower Council Chairman Mr. Richard Fox where he cited the flower industry as a leading example of a private sector initiative that has taken a primary product and progressively added value through innovation and marketing.

“We have a reputation for quality and compete successfully with other producing countries in a highly competitive world market.  We have an ideal climate for all round production but most of all the success of the industry is built upon our human capital, our Kenyan employees who have grasped the opportunity for improvement through education that is made available in Kenya and have proved to be eager to learn and work hard.” He added.

He commended the tireless efforts of His Excellency President Uhuru Kenyatta, Ministry of Industry, Trade and Cooperatives Cabinet Secretary Mr. Aden Mohamed, and Principal Secretary Dr. Chris Kiptoo made to reach an agreement with other EAC countries to sign up to the Economic Partnership Agreement (EPA) which offers long term certainty in Kenya’s trading relationship with the EU and goes much further than providing market access.

“For now Kenya has continued market access to the European Market on a duty free and quota free basis through the MAR but we must continue our joint efforts with government to encourage the remaining three EAC countries to follow Kenya and Rwanda to sign and ratify the EPA that was originally initialed by all EAC partner states in 2016.” He added.

Mr. Fox also urged exporters and other stakeholders to persuade the markets to acknowledge that the Kenya Flower Council Silver standard meets their needs. This has been proven through the Floriculture Sustainability Initiative (FSI) benchmarking.

“The Kenya flower Council through Union Fleurs has participated in this initiative over the past 4 years and the output from FSI show that the KFC Silver Standard meets and exceeds the benchmark set by the international floriculture trade. This is extremely good news for Kenyan growers who for many years have been forced by the markets to comply with numerous industry standard at significant costs to our businesses.  This is a significant boost for the Kenya flower Council and truly internationalizes our standard.” He said.

Mr. Fox also congratulated Dick Raamsdonk of HPP Exhibitions, the organizer of the show and also Associate Members of Kenya Flower Council for their support to the council and Kenya flower industry at large.

The Kenya Flower Council participated in the show at stand C3.01. This was fruitful with the support of Africalla Lily, Oserian Dev. Ltd, Red Lands, Roses, Flamingo Horticulture farms and Suera Flowers who donated flowers for the booth.

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