KFC

	MARKET DATA
	The floriculture sub sector has recorded the highest growth in volume and value of cut flowers exported over the years, with Kenya attaining the lead supplier status to the EU against competitors. The share of our exports to the UK has been increasing considerably, in response to a growing market especially on mixed bouquets, and more direct sales as compared to the auction system. The current Kenya Flower Council membership represents 50% to 60% of the flowers exports. While Kenya was not exporting the products in 1970, it is currently the major exporter to the European Union, contributing over 35% of all flower sales, followed by Columbia with 17% and Israel 16%. The main European Union markets are Holland, United Kingdom, Germany, France, and Switzerland.

	After three decades, the sector has reached maturity maintaining an average growth of 20% per annum after its rapid expansion in the early 1990s. Since 1990, Kenya's export volume has grown from 14,000 tons in 1990 to 39,000 tons in 2000 to 61,000 tons by 2003. In 2007 91,000 tons were exported compared to just over 93,000 tons exported in 2008. The value of flower exports rose from about Kshs 1 billion in 1990, to Kshs 23 billion in 2006, to a record high of Kshs 43 billion in 2007. In 2008, the value of exports stood at Kshs 40 billion. Some of the market requirements on cut-flowers and ornamentals Value Quality Continuity Reliability Innovation Traceability Due diligence Welfare of workers Responsible farming practices Protection of the environment Corporate Social Responsibility. Growers ’ efforts are focused on value, quality, continuity, reliability, and innovation. In attaining good value products, high quality, vase life, continuity, reliability, and innovation are very crucial factors. KFC provides the lead on traceability, due diligence, welfare of the workers, CSR, and protection of the environment by monitoring the activities of growers and providing advice.